Rethinking Marketing: The Entrepreneurial Imperative

by Minet Schindehutte, Leyland Pitt, Michael H. Morris, et al.

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This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. KEY TOPICS: Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. MARKET: For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE The print may appear lighter in some copies due to the print method...

Format:Paperback

Language:English

ISBN:0132393891

ISBN13:9780132393898

Release Date:January 2008

Publisher:Pearson

Length:384 Pages

Weight:1.05 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Entrepreneurship Marketing Marketing & Sales Small Business & Entrepreneurship

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Rethinking Marketing: The Entrepreneurial Imperative

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