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Hardcover Rethinking Competitive Advantage: New Rules for the Digital Age Book
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ISBN: 052557560X

ISBN13: 9780525575603

Rethinking Competitive Advantage: New Rules for the Digital Age

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Format: Hardcover

Condition: Very Good

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Book Overview

How do you gain an edge in the digital world order?
"Another book for the ages from a master . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age."--Fred Hassan, chairman, Caret Group; former CEO, Schering-Plough and Pharmacia

The old ways of creating competitive advantage for your business--such as building moats to...

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Business Business & Investing Economics

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