Rethink: Redesign: Reconstruct: How Top Designers Create Bold New Work by Re-Interpreting Original Designs

I highly recommend this book for your library. As a graphic design student, it helps me prepare myself for what my competition will be. I love how it shows the original piece and re:designs from other designers. The interviews are so captivating it is hard for me to look at just the piece alone without reading the interview. It will help you become a stronger designer, and as a student, it will help you become less intimidated. Great book!!!

This collection of original ads and the subsequent exercise done by at least 4 different design firms is a very interesting approach to an art book. I enjoyed the accompanying "interview" with each designer so you could align the feeling you got from the rework with their explanation of the approach.

If design books have one general fault, it is failing to keep up with the curve, the leading edge of graphic design. Things change so quickly. The subgenre of redesign books has been among the worst offenders in this area. That's because many have been content to take 15 year old designs and reconfigure them for today, in the process inadvertently passing off more or less standard results as special work. This book is a total break with this lazy tradition of contrasting your father's design and your own generation's. It does that by picking relatively recent designs for "what if" rethinking. The results play out as mind-blowing re-envisionings of already edgy design. To me that's what sets this book apart: the pieces being redesigned aren't ancient, they aren't the least bit stodgy. In most cases, the originals up for redesign could probably themselves have appeared in fairly recent design annuals, and may have, in many instances. Rethink Redesign Reconstruct is a fresh, exciting book that stands out in a genre of the design book field that has settled into a comfortable rut. I would call it a definite must have among current design books.

please someone give me more like this! great designs are all good but its the commentry that makes this standout... fantastic stuff...

The best part about this book is the interviews done with each designer, revealing aspects of their personality that often doesn't come through in their professional work. Not just another pretty picture book. For the most part the book highlights an Interesting international selection of design studios/people doing influential work. My only real criticism lies with the "chunky" design layout of the book, Hoping for a "Rethink 2" sequel.