Retail Therapy: Making Strategic Relationships Work
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Book Overview
Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into...
Format:Paperback
Language:English
ISBN:1349507865
ISBN13:9781349507863
Release Date:January 2003
Publisher:Palgrave MacMillan
Length:200 Pages
Weight:0.67 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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