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Paperback Retail Therapy: Making Strategic Relationships Work Book

ISBN: 1349507865

ISBN13: 9781349507863

Retail Therapy: Making Strategic Relationships Work

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Format: Paperback

Condition: New

$59.78
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Book Overview

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into...

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