Retail Selling Ain't Brain Surgery, It's Twice As Hard

Fantastic! Now you don't have to try selling retail merchandise to know just what a tough but very satisfying job it is! Everyone interested in pursuing a career in retail or getting better at it should read this one!

"Great book! Mr. Dion has done a great service to all of us who work in Retail. To prepare us for the profession of Sales Associate he expands and illuminates concepts that have been explored for many years but does it with a fresh and more convincing eye, and presents a practical guide for applying them. This book is very easy to read and younger Sales Associates will find it particuarly entertaining. "

This book is the perfect primer and a great reminder for anyone in working in sales. It clearly states all the steps needed to complete a successful sale in with any product. These steps do become automatic,with experience, but it never hurts to be reminded. Jim Dion's created an entertaining book out of what can be a dry subject. I own a clothing store and give this book to every new salesperson I hire. It can be read in an evening or two.I highly recommend this book to anyone dealing with the public.