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Paperback Retail Marketing Book

ISBN: 0077092503

ISBN13: 9780077092504

Retail Marketing

No Synopsis Available.

Recommended

Format: Paperback

Temporarily Unavailable

We receive fewer than 1 copy every 6 months.

Customer Reviews

1 rating

Great book to kick stat your retail marketing engine.

Peter McGoldrick has hit on many good points about retail marketing. From the impact of simple ideas, to remembering that retail is in effect, an entertainment experience. However, we should never let this point confuse us with the importance of generating a buying desire by a consumer. In the end it's always all bout the sales numbers! I consult 500 retailers a year..they all should read this book! Nice job Peter!
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