Retail Marketing

Name: Great book to kick stat your retail marketing engine.
Item: Retail Marketing
Rating: 5
Author: Thriftbooks.com User

by Peter J. McGoldrick

No Synopsis Available.

Format:Paperback

Language:English

ISBN:0077092503

ISBN13:9780077092504

Release Date:January 2002

Publisher:McGraw-Hill Higher Education

Length:672 Pages

Weight:3.12 lbs.

Related Subjects

Business Business & Investing Economics

Customer Reviews

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Great book to kick stat your retail marketing engine.

Published by Thriftbooks.com User , 18 years ago

Peter McGoldrick has hit on many good points about retail marketing. From the impact of simple ideas, to remembering that retail is in effect, an entertainment experience. However, we should never let this point confuse us with the importance of generating a buying desire by a consumer. In the end it's always all bout the sales numbers! I consult 500 retailers a year..they all should read this book! Nice job Peter!

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Retail Marketing

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Great book to kick stat your retail marketing engine.

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