Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

by Bettina Berg

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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides...

Format:Paperback

Language:English

ISBN:3658015950

ISBN13:9783658015954

Release Date:September 2013

Publisher:Springer Gabler

Length:180 Pages

Weight:0.60 lbs.

Dimensions:0.5" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics

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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

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