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Paperback Retail Advertising and Promotion Book
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ISBN: 1563678985

ISBN13: 9781563678981

Retail Advertising and Promotion

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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media...

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Format: Paperback

Condition: Good

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