Resurgent: How Established Organizations Can Fight Back and Thrive in an Age of Digital Transformation

by John Fallon and Julian Birkinshaw

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A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.

The big four tech companies (Microsoft, Amazon, Apple, Microsoft) have had an enormous impact on our everyday lives. A new wave of start-ups in the tech sector has dominated the press and swallowed up huge amounts of investment. But what...

Format:Hardcover

Language:English

ISBN:1399422014

ISBN13:9781399422017

Release Date:January 1

Publisher:Bloomsbury Business

Length:240 Pages

Weight:1.00 lbs.

Dimensions:1.0" x 6.0" x 9.2"

Related Subjects

Business Business & Investing Economics

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Resurgent: How Established Organizations Can Fight Back and Thrive in an Age of Digital Transformation

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