Restaurant Marketing for Owners and Managers

by John M. Stefanelli, John T. Bowen, Patti J. Shock

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Book Overview

This book is a concise, easy-to-use resource for applying marketing strategies to a foodservice facility, addressing issues like: How do I market my restaurant to prospective customers? Do loyalty programs really work in restaurants? How does the design of my restaurant and menu affect the perception of my operation? This text provides the restaurant/foodservice manager with specific tools tying marketing theory to practice. It also includes checklists...

Format:Paperback

Language:English

ISBN:0471226270

ISBN13:9780471226277

Release Date:October 2003

Publisher:Wiley

Length:240 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.0" x 9.4"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Hospitality, Travel & Tourism Industries & Professions Marketing Marketing & Sales

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Restaurant Marketing for Owners and Managers

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