Reset: Business and Society in the New Social Landscape
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Book Overview
As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, we scrutinize the companies behind familiar products and are disappointed when their actions do not meet our expectations. With citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity. Control of the corporate narrative...
Format:Hardcover
Language:English
ISBN:0231178247
ISBN13:9780231178242
Release Date:January 2018
Publisher:Columbia Business School Publishing
Length:272 Pages
Weight:1.00 lbs.
Dimensions:1.1" x 5.8" x 8.6"
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