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Paperback Research Methods in Luxury Management Book
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ISBN: 1032281103

ISBN13: 9781032281100

Research Methods in Luxury Management

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Format: Paperback

Condition: New

$59.74
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Book Overview

This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case-rich approach, informed by original research, to guide the reader through the various stages of the research process from conception to completion and application.

Beginning with a summary of past and present research in the field of luxury, the book then outlines the fundamental principles of research,...

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Business Business & Investing Economics

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