Ghauri: Research Methods in Busi_p4

by Pervez N. Ghauri and Kjell Gronhaug

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Book Overview

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.

Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following...

Format:Paperback

Language:English

ISBN:0273712047

ISBN13:9780273712046

Release Date:April 2010

Publisher:Financial Times Prentice Hall (a Pearson Educ

Length:265 Pages

Weight:1.70 lbs.

Dimensions:0.6" x 6.6" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Business Mathematics Economics Education & Reference Entrepreneurship Management Management & Leadership Reference

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Ghauri: Research Methods in Busi_p4

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