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Business & Investing Books > Marketing & Sales Books
Hardcover Research in Consumer Behavior Book
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ISBN: 0762313048

ISBN13: 9780762313044

Research in Consumer Behavior

by , , , et al.
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Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume...

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Format: Hardcover

Condition: New

$162.01
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Related Subjects

Business Business & Finance Business & Investing Consumer Behavior Economics Marketing & Sales Politics & Social Sciences Psychology Science Science & Math

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