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Hardcover Reputation Rules: Strategies for Building Your Company's Most Valuable Asset Book

ISBN: 0071763740

ISBN13: 9780071763745

Reputation Rules: Strategies for Building Your Company's Most Valuable Asset

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Format: Hardcover

Condition: Very Good

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Book Overview

Leverage your company's most important asset In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either...

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