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Hardcover Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations Book
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ISBN: 1032577991

ISBN13: 9781032577999

Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

by and
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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies.

This edition is updated throughout, including current information on digital media, new global examples, and a renewed emphasis on organizational and environmental sustainability. Each chapter...

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Format: Hardcover

$180.00
Releases Apr 3, 2025
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