Reputation Analytics: Public Opinion for Companies

by Daniel Diermeier

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A scientific approach to corporate reputation from the field's leading scholar.

Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing...

Format:Hardcover

Language:English

ISBN:022602962X

ISBN13:9780226029627

Release Date:March 2023

Publisher:University of Chicago Press

Length:496 Pages

Weight:1.89 lbs.

Dimensions:1.4" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics

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Reputation Analytics: Public Opinion for Companies

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