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Hardcover Reputation Analytics: Public Opinion for Companies Book
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ISBN: 022602962X

ISBN13: 9780226029627

Reputation Analytics: Public Opinion for Companies

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A scientific approach to corporate reputation from the field's leading scholar.

Public opinion is a core factor of any organization's success--and sometimes its failings. Whether through crisis, mismanagement, or sudden shifts in public sensibility, an organization can run afoul in the span of a Tweet.

In Reputation Analytics, Daniel Diermeier offers the first rigorous analytical framework for understanding and managing...

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Format: Hardcover

Condition: New

$57.57
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