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Business & Investing Books > Marketing & Sales Books
Hardcover Repositioning: Marketing in an Era of Competition, Change and Crisis Book
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ISBN: 0071635599

ISBN13: 9780071635592

Repositioning: Marketing in an Era of Competition, Change and Crisis

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Format: Hardcover

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Book Overview

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind--a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete--andsucceed--in...

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Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales

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