Repositioning: Marketing in an Era of Competition, Change and Crisis

by Steve Rivkin, Jack Trout, Raul Peralba

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The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind--a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete--andsucceed--in...

Format:Hardcover

Language:English

ISBN:0071635599

ISBN13:9780071635592

Release Date:October 2009

Publisher:McGraw-Hill Companies

Length:224 Pages

Weight:0.90 lbs.

Dimensions:0.8" x 5.8" x 8.7"

Related Subjects

Business Business & Investing Economics Industries & Professions Marketing Marketing & Sales

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Repositioning: Marketing in an Era of Competition, Change and Crisis

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