Renewing Unilever: Transformation and Tradition
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Book Overview
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, which from it's origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food...
Format:Hardcover
Language:English
ISBN:0199269432
ISBN13:9780199269433
Release Date:October 2005
Publisher:Oxford University Press, USA
Length:496 Pages
Weight:2.60 lbs.
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