Remembering Mr. Shawn's New Yorker

I'm surprised three of the prior four reviewers found this title deserving of just four stars. I found this book to be an illuminating work, exposing the intriguing convergence of factors that made The New Yorker great in its formative years. It wasn't Mr. Shawn alone, but the culture he created. He created it by example, and his example drove the magazine's writers to a level of excellence rarely seen since. The author's success in capturing the tone Shawn set is powerful testimony to Ved Metha's skill as a writer. But beyond that, his book brings into focus a management style sorely lacking in today's enterprises, be they magazines, professional offices, retail stores -- whatever. That style is one which prizes pleasing the customer over profits, because it recognizes that happy customers are the KEY to long-term profitability. Should we be surprised that our publications have become cursory instruments which place a greater emphasis on flashy advertising than on editorial substance when the vast majority of "publishers" have climbed the accounting side of their particular corporation's ladder, rather than the editorial side? Editors of Mr. Shawn's caliber no longer exist because what used to be their primary job -- ensuring the accuracy and quality of editorial content -- no longer exists. Gone are the fact checkers and the grammarians, not to mention intelligent writers, able to produce 5,000 incisive words on the economy as easily as 7,000 on border disputes in the Middle East. And those writers are gone because their publications' ownerships lack the business sense necessary to build a following (or the attention span to appreciate any article which does not end on the same page upon which it begins). And as sure as these bean-counting bottom liners have no business being publishers, any editor who hasn't read this book shouldn't be editing anything.

I urge everyone to collect these wonderful books. Ved Mehta writes with care, and from an unusual point of view. I have enjoyed this book in particular. His attention to detail is nothing less than amazing. He is a well-educated man, very scholarly, and it does come through in his books. As good as Churchill, Camus, and Ignatieff, if not better.

Intriguing and informative look at a title (and by extension, an industry) in transition. Clearly illustrates both the reasons for and effects of corporate acquisition of magazines. Mehta's tone of hero worship for Shawn is occasionally grating. In fairness, this may be earned, as the Mr. Shawn in this book has many qualities you'd expect from a quiet hero. Fascinating stuff.

I had never read any of Ved Mehta's books or articles before this. He offers an interesting glimpse into the New Yorker and "Mr. Shawn's" role as editor of the fabled magazine. He also offers a look into a writers life as he describes how the New Yorker cultivated and nurtured the writers it had in it's cubicles. I never subscribed to the New Yorker during William Shawn's time as editor. But, a few years ago I snuck into the old offices on 43rd Street. The writers cubicles were gone but, there outlines were still on the floor. There were odd pieces here and there of the writers who once filled the spaces were scattered about. A pencil here, an old wooden easel there, an old office chair, notes and drawings scribbled on a wall. Mehta fills in the space and one can almost here the clacking of typewriters and muffled conversations as writers work in a unique environment of a unique magazine. It seemed like a very interesting time to be a writer there. Before the Tina Brown's bought "Celebrity Culture" to the magizine. A time when editors like Shawn were more interested in ideas than superficial popularity.Mike Girardo New York