Remaking the American University: Market-Smart and Mission-Centered

Zemsky's mission-centered, market-smart, politically-savvy theme is the foundation for many, if not all, future strategy for public universities. This book sets the stage for the introduction of America's fourth major genre of university starting with the private, liberal arts (often religious)college of colonial days, the land-grant institution of the 1860s and the research-centered multiversity of the post-WWII era. Colleges and university leaders that need to rethink their approach and strategy after 10 years of declining contributions from state governments and a federal government that spends more in Iraq in a month than what was spent on the first GI Bill have to read and understand Zemsky, Wegner and Massey's Remaking the American University. Call it the "enterprise" or the "entrepreneurial" knowledge networking organization, this book explains the genre well and represents a must read for academic administrators at any level.