Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients Into Consumers
(Part of the Studies in Social Medicine Series)
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Book Overview
In a work that spans the twentieth century, Nancy Tomes questions the popular--and largely unexamined--idea that in order to get good health care, people must learn to shop for it. Remaking the American Patient explores the consequences of the consumer economy and American medicine having come of age at exactly the same time. Tracing the robust development of advertising, marketing, and public relations within the medical profession and the...
Format:Hardcover
Language:English
ISBN:1469622777
ISBN13:9781469622774
Release Date:January 2016
Publisher:University of North Carolina Press
Length:560 Pages
Weight:2.12 lbs.
Dimensions:1.7" x 6.6" x 9.3"
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