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Business & Investing Books > Marketing & Sales Books
Hardcover Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Book
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ISBN: 1937134822

ISBN13: 9781937134822

Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

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Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior...

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Format: Hardcover

Condition: Like New

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