Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

by Andrea Coville

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Book Overview

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior...

Format:Hardcover

Language:English

ISBN:1937134822

ISBN13:9781937134822

Release Date:April 2014

Publisher:Routledge

Length:194 Pages

Weight:0.90 lbs.

Dimensions:0.8" x 5.6" x 8.6"

Related Subjects

Business Business & Investing Economics

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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition

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