Invasion Marketing: How the Japanese Target, Track, and Conquer New Markets
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Book Overview
This is a study of the Japanese way of marketing which includes some radical techniques of which any manufacturer of goods or services should be aware of when competing with the Japanese at home or... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0887308058
ISBN13:9780887308055
Release Date:January 1996
Publisher:HarperBusiness
Length:198 Pages
Weight:1.15 lbs.
Dimensions:0.9" x 6.4" x 9.5"
Customer Reviews
1 rating
Highly recommended
Published by Thriftbooks.com User , 25 years ago
RELENTLESS is one of the better books I've read on Japanese marketing techniques and strategy. I highly recommend it for its inside perspective. As a Haas alumni, I noted that both authors, Professors Johansson and Nonaka, attended Berkeley.
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