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Hardcover Relationship Marketing in the Digital Age Book
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ISBN: 1138310026

ISBN13: 9781138310025

Relationship Marketing in the Digital Age

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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging...

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Format: Hardcover

Condition: New

$180.00
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