Relationship Marketing in the Digital Age
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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging...
Format:Paperback
Language:English
ISBN:0367786923
ISBN13:9780367786922
Release Date:March 2021
Publisher:Routledge
Length:264 Pages
Weight:0.79 lbs.
Dimensions:0.6" x 6.0" x 9.0"
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