Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

by Martin Christopher, David Ballantyne, Adrian Payne

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The strategic emphasis in this book is as much on keeping customers as on getting them in the first place. The aim is to provide unique value in chosen markets, sustainable over time, which bring the... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0750609788

ISBN13:9780750609784

Release Date:January 1993

Publisher:Butterworth-Heinemann

Length:204 Pages

Weight:0.78 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Management & Leadership Marketing Marketing & Sales Total Quality Management

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Relationship Marketing: Bringing Quality, Customer Service and Marketing Together

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