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Paperback Relationship Marketing: A Consumer Experience Approach Book
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ISBN: 1412931223

ISBN13: 9781412931229

Relationship Marketing: A Consumer Experience Approach

by , , , et al.
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Format: Paperback

Condition: New

$66.71
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Book Overview

In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined...

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Business Business & Investing Economics

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