Reimagining Business History

by Philip Scranton and Patrick Fridenson

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Book Overview

A vigorous call for rethinking the field of business history.

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental...

Format:Paperback

Language:English

ISBN:1421408627

ISBN13:9781421408620

Release Date:April 2013

Publisher:Johns Hopkins University Press

Length:254 Pages

Weight:0.85 lbs.

Dimensions:0.7" x 5.9" x 8.9"

Related Subjects

Business Business & Investing History

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