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Paperback Reimagining Business History Book
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ISBN: 1421408627

ISBN13: 9781421408620

Reimagining Business History

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Format: Paperback

Condition: Like New

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Book Overview

A vigorous call for rethinking the field of business history.

Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental...

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Business Business & Investing History

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