Refocusing Focus Groups: A Practical Guide

by Robert J. Morais

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Focus groups are the most used and abused qualitative marketing research method. Refocusing Focus Groups by Robert J. Morais lays out, in simple terms, the best practices for planning, designing, conducting, and interpreting focus groups. This book draws upon perspectives and techniques from psychology and anthropology, along with decades of the author's and other experts' experience. Refocusing Focus Groups will appeal to busy marketing, marketing...

Format:Hardcover

Language:English

ISBN:0981986978

ISBN13:9780981986975

Release Date:July 2010

Publisher:Paramount Market Publishing

Length:140 Pages

Weight:0.50 lbs.

Age Range:20 years and up

Related Subjects

Social Science Social Sciences

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Refocusing Focus Groups: A Practical Guide

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