Redskins: Insult and Brand

by C. Richard King

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The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand.

And yet "redskins" is a derogatory name for American Indians. Prominent journalists, politicians, and former players have publicly spoken out against the use of Redskins as the name of the team. The number of grassroots campaigns to change the name has risen in recent years...

Format:Paperback

Language:English

ISBN:1496213475

ISBN13:9781496213471

Release Date:March 2019

Publisher:University of Nebraska Press

Length:258 Pages

Weight:0.90 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Social Science Social Sciences Sports & Outdoors Sports & Recreation

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Redskins: Insult and Brand

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