Redefining Retail: 10 Guiding Principles for a Post-Digital World

by Giuseppe Stigliano and Philip Kotler

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Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal...

Format:Hardcover

Language:English

ISBN:1394204701

ISBN13:9781394204700

Release Date:January 2024

Publisher:Wiley

Length:400 Pages

Weight:1.35 lbs.

Dimensions:1.5" x 6.3" x 9.2"

Related Subjects

Business Business & Investing

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Redefining Retail: 10 Guiding Principles for a Post-Digital World

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