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Hardcover Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter Book
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ISBN: 1633696065

ISBN13: 9781633696068

Redefining Global Strategy, with a New Preface: Crossing Borders in a World Where Differences Still Matter

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Format: Hardcover

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Book Overview

New Tools for Succeeding Globally

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.

When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic...

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Business Business & Investing Economics

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