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Paperback Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off Book

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ISBN: 0814473482

ISBN13: 9780814473481

Red-hot Cold Call Selling: Prospecting Techniques That Really Pay Off

Name: must read for those in b2b selling
Item: Red-hot Cold Call Selling: Prospecting Techniques That Really Pay Off
Rating: 5
Author: Thriftbooks.com User

By Paul S. Goldner

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Book Overview

This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry.

Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you can:

define and target your ideal market -- and stop squandering time, energy, and money on unfocused prospectingdevelop a personalized script utilizing all the elements of a successful cold callget valuable information from assistants -- and then get past themview voice mail not as a frustrating barrier, but as a unique opportunity

Red-Hot Cold Call Selling includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.

Format:Paperback

Language:English

ISBN:0814473482

ISBN13:9780814473481

Release Date:July 2006

Publisher:Amacom

Length:208 Pages

Weight:0.05 lbs.

Dimensions:0.6" x 6.0" x 8.9"

Age Range:17 years and up

Grade Range:Grade 12 and higher

Related Subjects

Business Business & Investing Economics Industries & Professions Marketing & Sales Retailing Sales & Selling Teen & Young Adult

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Customer Reviews

4 customer ratings | 4 reviews

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Rated 5 stars
must read for those in b2b selling

By Thriftbooks.com User, October 9, 2009

Great book to help you understand the process of cold calling and selecting your target market.

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Rated 5 stars
Cold Calling De-Mystified

By Thriftbooks.com User, September 18, 2007

This book is about generating sales activity. It should appeal to anyone in sales who is tasked with growing an account base through new business acquisition and customer service. It is suitable for both the seasoned sales professional as well as the person just beginning their career in sales. Sales managers take note as there are some great resources and strategies for sustaining consistent activity levels. Goldner...

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Rated 4 stars
Effective manual for organized cold-call selling

By Thriftbooks.com User, June 6, 2007

Picking up the phone and calling a prospect seems like a natural thing for a sales professional to do. Yet, even the best, most seasoned salespeople avoid cold calling to steer clear of rejection. Paul S. Goldner teaches you how to cure your fears and shows you that cold calling is really just a numbers game: A certain number of calls is likely to produce a relative number of appointments and sales. Good prospecting techniques...

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Rated 5 stars
Provides many insights into what works, what doesn't, and why.

By Thriftbooks.com User, October 7, 2006

Paul S. Goldner's RED-HOT COLD CALL SELLING, 2ND EDITION offers sales personnel a tutorial which blends experience and examples with a different approach to cold calling. Novices to quota club attendees, pros and beginners alike will find chapters analyzing prospecting techniques for high-payoff approaches. From break-even hours and outside hours which assure success to smart definitions of target markets, RED-HOT COLD CALL...

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