Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

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Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.

Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.

As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses...

Format:Hardcover

Language:English

ISBN:0415715156

ISBN13:9780415715157

Release Date:November 2015

Publisher:Routledge

Length:472 Pages

Weight:2.00 lbs.

Related Subjects

Arts, Music & Photography Engineering Music Technology

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Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

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