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Paperback Rebranding Islam: Piety, Prosperity, and a Self-Help Guru Book

ISBN: 0804796378

ISBN13: 9780804796378

Rebranding Islam: Piety, Prosperity, and a Self-Help Guru

(Part of the Studies of the Walter H. Shorenstein Asia-Pacific Research Center Series)

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Book Overview

Kyai Haji Abdullah Gymnastiar, known affectionately by Indonesians as "Aa Gym" (elder brother Gym), rose to fame via nationally televised sermons, best-selling books, and corporate training seminars. In Rebranding Islam James B. Hoesterey draws on two years' study of this charismatic leader and his message of Sufi ideas blended with Western pop psychology and management theory to examine new trends in the religious and economic desires of...

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