Rebels and Colleagues: Advertising and Social Change in French Canada

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A significant but largely unremarked aspect of recent social change in Quebec - the striking transformation of the advertising industry in that province - under the impact of the Quiet Revolution - is here examined for the first time in depth. The change dates from the early 1960s, when an industry in which English Canadians had long held most of the positions of responsibility, and Quebecois rarely advanced beyond the level of translators and clerks,...

Format:Paperback

Language:English

ISBN:0773501355

ISBN13:9780773501355

Release Date:May 1973

Publisher:McGill-Queen's University Press

Length:240 Pages

Weight:1.14 lbs.

Dimensions:0.7" x 6.0" x 9.0"

Related Subjects

Business Business & Investing History

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Rebels and Colleagues: Advertising and Social Change in French Canada

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