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Paperback Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney] Book

ISBN: 1032428678

ISBN13: 9781032428673

Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney]

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

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Format: Paperback

Condition: New

$59.78
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