Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney]

by Robert Alan Brookey, Timothy Pollard, Jason Phillips

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Format:Paperback

Language:English

ISBN:1032428678

ISBN13:9781032428673

Release Date:October 2024

Publisher:Routledge

Length:140 Pages

Weight:0.48 lbs.

Dimensions:0.3" x 6.1" x 9.2"

Related Subjects

Arts, Music & Photography Business Business & Investing Economics Engineering Performing Arts Technology

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Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney]

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