Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+

by Robert Alan Brookey, Jason Phillips, Timothy Pollard

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions,...

Format:Hardcover

Language:English

ISBN:1032422351

ISBN13:9781032422350

Release Date:April 2023

Publisher:Routledge

Length:140 Pages

Weight:0.86 lbs.

Dimensions:0.4" x 6.1" x 9.2"

Related Subjects

Arts, Music & Photography Business Business & Investing Economics Performing Arts Social Science Social Sciences

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Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+

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