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Hardcover Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+ Book
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ISBN: 1032422351

ISBN13: 9781032422350

Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+

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Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions,...

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Format: Hardcover

Condition: New

$160.00
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