Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers
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Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
Format:Paperback
Language:English
ISBN:3658050934
ISBN13:9783658050931
Release Date:February 2014
Publisher:Springer Gabler
Length:184 Pages
Weight:0.60 lbs.
Dimensions:0.5" x 5.8" x 8.3"
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