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Paperback Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers Book
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ISBN: 3658050934

ISBN13: 9783658050931

Realizing Business Model Innovation: A Strategic Approach for Business Unit Managers

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Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative...

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Format: Paperback

Condition: New

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Business Business & Investing Economics

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