Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now
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Book Overview
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and...
Format:Hardcover
Language:English
ISBN:0470645954
ISBN13:9780470645956
Release Date:November 2010
Publisher:John Wiley & Sons
Length:244 Pages
Weight:1.00 lbs.
Dimensions:0.9" x 6.3" x 9.1"
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