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Paperback Real People, Real Crises: An Inside Look at Corporate Crisis Communications Book

ISBN: 1886939527

ISBN13: 9781886939523

Real People, Real Crises: An Inside Look at Corporate Crisis Communications

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Format: Paperback

Condition: Very Good

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Book Overview

Real People, Real Crises takes readers behind the scenes to show how real men and women deal with the array of potential crises that impact organizations and corporations every day. Through a series... This description may be from another edition of this product.

Customer Reviews

3 ratings

How people handle major corporate problems every day

Real People Real Crises: An Inside Look At Corporate Crises Communications by public relations expert Steve Wilson is an informed and informative documentary that reveals how people handle major corporate problems every day, from violence in the workplace to product tampering. Useful information and guidelines from those who have survived corporate disasters include tips on how to recognize a crisis, the importance of picking a good spokesperson, reputation management, and much, much more. Real People, Real Crises is very highly recommended reading for anyone charged with a corporate responsibility of responding to and dealing with unexpected and potentially disadvantageous events, whether external or internal to corporate operations.

Highly Informative

I just finished reading Real People, Real Crises and I found it to be highly informative, interesting and an enjoyable read.

A great resource

Real People Real Crises is a great resource. The author does a wonderful job of showing what really happens in a crisis situation and provides great tips and strategies for crisis planning and preparedness. Highly recommended!
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