Real Estate Rainmaker: Successful Strategies for Real Estate Marketing

I'll say up front that this is the most comprehensive and scientific treatment of (real estate marketing) that I've ever read...this is a book that every serious real estate professinal shoud read and have on hand for future reference. For brokers, it's and absolute must.

I was spellbound! At first I thought I'd just glance through this publication...impossible! My excitement grew page after page as I realized I was reading the most complete 'road-map' to sucess for the Real Estate professional ever. Dan Gooder Richard has put together the most definitive, client centered and thorough marketing program, designed to get results for any Realtor from Rookie to Seasoned Pro.Unlike other books on 'marketing' this one is tailored to and speaks the Realtor's language and addresses Realtor's unique marketing needs.

The Real Estate Rainmaker is an excellent book for those who are striving to become successful. I found it to be an easy read and was able to complete it in two days. I read approximately 30 business books a year and I found that this book is insightful and applicable in many fields, not just real estate.The book is excellent for people just getting into real estate, with its simple no nonsense approach to finding prospects, staying in touch with them and long term contact, to a range of ideas for the established real estate professionals needs in maintaining satisfied clients that generate referrals year after year. I speak with hundreds of real estate professionals within a year and have never discussed a book so frequently with realtors from Australia to Spain and all the states in the U.S.This book is not for everyone, but the most successful people I know in real estate have a copy. You can spend ten years of trail and error or you can read this book and then applied it right away.

Buying this book was money well-spent. I found the Rainmaker lead-management approach to be complete, detailed and systematic. Many of the suggested techniques cost nothing to implement yet deliver results quickly. This book is the most useful and practical guide I've found on the market.

Easy to read, easy to follow. Down-to-earth look at marketing. What makes the difference between a successful Realtor and a someone who wants to be is the ability to market. Richard explains the process completely, and with real-world examples and tips that actually work. This book's take on marketing would be adaptable by any person who has a product to sell, but I'd call it a must for every Realtor and Broker.