Real Estate a la Carte: Selecting the Services You Need, Paying What They're Worth

As a real estate agent, I found this book while tyring to change my business model from the traditional 6% commission structure to respond to the concerns of my clients who were willing and more than capable of helping me to sell their home and who expected a financial reward for doing so. This book is exactly what I needed to help me pinpoint the issues and structure a business model that has received overwhelming approval, acceptance, and excitement from my clients! This book helped me create a fee-for-service business model where my clients pick and choose the services they want for a flat fee. The flat fee structure has saved my clients an average of $16,000 in real estate commissions per transaction! And I am paid a fair value for my services. It's a win-win situation. It is not a program to discount commissions to get business. Instead, I require my customers to take on many of the time consuming tasks in selling their homes. And they are happy to do it to save the money! In exchange for not using up as much of my time and resources, my clients are rewarded with commission savings and I have more time to do more business. But the book offers suggestions for many other ways to structure the real estate transaction to save the client thousands while compensating the real estate professional fairly.

This book tells you why the Real Estate industry is changing and why Real Estate agents are in deep trouble. An easy and quite enjoyable read from one of Real Estate's most influential authors. The book breaks down into two categories (Home selling) and (Home buying). You learn about preparing the stage for effective marketing of the property for sale. Teaches you how to gather property information to price it right. Tells you how to pre-qualify the buyer and troubleshoot the sale and close the transaction. The book goes into detail of designing a purchase strategy and game plan. Tells you the in's and out's of mortgages and how to get pre-approved. All in all it is a pretty solid little book. If you are an agent or a homebuyer / seller and have not read this book you have missed the boat. FinancialNeeds.com

It is about time someone in the real estate profession wrote a consumer friendly book. This is simply outstanding, and is a must reading for the ever transitory public. It is truly an idea whose time has come, and the sooner real estate agents move their business model into the 21st century, the better. Go Julie!

My wife and I are buying our first home. I bought 6 books on "how to" and "what to do", so we would be informed on the best way to find a home. This was the best book. We hired a consultant to help us with the purchase and we close June 30. This process saved us alot of time and money.

Real Estate a La Carte is the ultimate consumer guidebook and a "must read" real estate professional, educational text book. The real estate industry is undergoing a revolution, not only in how its products and services are marketed and sold, but also in how consumers learn about, shop for, purchase, and repurchase them. The ideas in Real Estate a LA Carte will help the consumer and real estate professional not only to survive the upheaval but ultimately to leverage it for highest returns!