Cultural stereotypes to the contrary, approximately half of all video game players are now women. A subculture once dominated by men, video games have become a form of entertainment composed of gender binaries. Supported by games such as Diner Dash , Mystery Case Files , Wii Fit , and Kim Kardashian: Hollywood --which are all specifically marketed toward women--the gamer industry is now a major part of imagining what femininity should look like. In...