Ready, Blame, Fire!: Myths and Misses in Marketing
Ira Blumenthal reveals how many companies have gone from distinction to extinction because they were unable to cope with change. "Change is inevitable; growth is optional," notes the author. As a... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:188218095X
ISBN13:9781882180950
Release Date:January 1998
Publisher:Griffin Publishing Group
Length:180 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 6.1" x 9.1"
Customer Reviews
5 ratings
Great Read - 5 Stars!
Published by Thriftbooks.com User , 21 years ago
Only IRA can put his unique touch to a book like this! Not only should you read the book - meet him in person, attend his classes, go to his seminars, hear his speaches. He has been a change agent for me, he might do the same for you! GOOD READING!
Thumbs Up!
Published by Thriftbooks.com User , 25 years ago
Easy to read compilation of business failures and successes; with the the answers to the question, why? Provides great examples of what is meant by "thinking out of the box", and the results of staying in the box. Ira's personal insight and experiences makes for enjoyable reading.
Fast paced and humorous! VERY Motivational.
Published by Thriftbooks.com User , 25 years ago
Ira gives his readers a look at business in a houmorous and delightful fast paced style. People looking for the inspiration to "get ahead" will find this book a worthwhile read.
There are NO rules in business!!!
Published by Thriftbooks.com User , 25 years ago
This book shows you that change is inevitable & growth is optional. The author does a great job in providing the necessary tools to avoid becoming a sad statistic. It was easy and enjoyable to read and pull away some invaluable information from this book. If you are a small or large business, you can definitely utilize the pearls of wisdom in Ready, Blame, Fire!
Think you know it all? Guess again...
Published by Thriftbooks.com User , 26 years ago
Blumenthal dispels many of the myths in marketing and advertising, such as "Value means Cheap". Just because somethings is value-priced, doesn't mean it's cheap. Take this book for example. For it's price, you just can't find a more interesting book on Marketing. Check it out today!
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